€0.003
Cost per video view
Meta · benchmark €0.02
30.1%
View rate on Meta
benchmark 8%
19.8%
View rate on TikTok
benchmark 6%
3.1K
Clicks to the micro-site
the main driver of app downloads
[ Meta ]
| Result | Benchmark | |
|---|---|---|
| Impressions | 311.6K | — |
| Target audience reached | 15% | — |
| Video views | 59K | — |
| Cost per video view | €0.003 | €0.02 |
| View rate | 30.1% | 8% |
| Watched to the end | 45%+ | — |
| Instagram profile visits | 1.8K | — |
| Instagram follows | 218 | — |
| Clicks to the micro-site | 3.1K | — |
[ TikTok ]
| Result | Benchmark | |
|---|---|---|
| Impressions | 763K | — |
| Share from Attica | ~50% | — |
| View rate | 19.8% | 6% |
[ Highlights ]
Views for a fraction of the cost
€0.003 per video view on Meta, against a €0.02 benchmark.
People kept watching
A 30.1% view rate on Meta (benchmark 8%) and 19.8% on TikTok (benchmark 6%); over 45% watched the videos to the end.
One video won on both platforms
The top video had the highest view rate on Meta (38.77%) and on TikTok.
From ad to download
A test campaign sent people to the micro-site to download the app: 3.1K clicks, and the main driver of downloads.